In response, CEOs are driving demand from the top, eyeing new or altered business models that increase efficiencies, cut costs, and support digitalization efforts.”Ĭompanies need to consider how personal health and location data is stored and protected, as Gartner’s Hype Cycle for Data Security warns: “COVID-19 has accelerated the push toward digital business transformation for most businesses. Organizations want to protect the health of their employees and customers, which often means collecting personal data through contact tracing and other novel approaches.Īs Gartner explains in the Hype Cycle for Legal and Compliance Technologies: COVID-19 Has Raised Privacy IssuesĬOVID-19 has brought data privacy issues to the forefront. They’ll lower costs to process data requests, gain greater insights into their customers, and become known as privacy leaders. Companies that adopt technologies to streamline Data Subject Access Requests are expected to experience “transformational” results, according to Gartner.
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Gartner predicts the mainstream adoption of the tools in all three Hype Cycles within the next five years. Privacy protection demands the deliberate control of personal data throughout its life cycle.” Laws inform strategy and policy, carefully applied technology enables purposeful processing, and risk management balances innovation with compliance. Where regulations do not yet exist, customers are actively choosing to engage with organizations that respect privacy. “Privacy as a fundamental human right continues to be enshrined through regulatory changes worldwide. Singapore, Brazil, India, and many other countries are developing their own privacy legislation. Nevada and Maine have passed similar laws, and 23 other states are actively considering data privacy laws. 2020 began with the California Consumer Privacy Act, which gives consumers the right to request access and deletion of their data. The complexity of privacy operations is accelerating exponentially. Companies using WireWheel are among the most privacy-conscious organizations in the world, committed to ethical data stewardship using the latest privacy technologies. WireWheel is honored to be included in three of Gartner’s 2020 Hype Cycles: Hype Cycle for Privacy, Hype Cycle for Security, and Hype Cycle for Legal and Compliance Technologies.
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Gartner’s Hype Cycles help you build a shortlist of privacy technologies to strengthen your privacy operations and build a competitive advantage. Meanwhile, companies able to adapt nimbly to changing privacy requirements will increase consumer trust and operate more efficiently. What’s the right time to invest in privacy technology? Wait too long and you’ll struggle to manage the growing volume of consumer requests and emerging privacy laws.